Empowering mHealth Adoption via Innovative Payment Models
The challenge
European healthcare faces a fundamental paradox. The pandemic revealed digital health’s transformative potential, yet adoption remains stubbornly low as providers revert to traditional models. The technology to revolutionize care exists, but the economic frameworks to sustain it do not.
France exemplifies this misalignment. As Europe’s second-largest healthcare market, it faces rising costs approaching thirteen percent of GDP¹, increasing provider burnout, and demographic pressure. Fee-for-service payment models fail to recognize the value of digital health interventions, turning promising tools into administrative burdens. Preventable hospitalizations represent billions in avoidable costs², yet current systems reward volume over outcomes and make prevention economically invisible.
Without structural reform that aligns demonstrated value with reimbursement mechanisms, digital health will remain perpetually promising yet persistently underutilized.
The solution
EMANCIPATE aims to align economic incentives with health outcomes through innovative reimbursement models that make digital health financially sustainable. The project uses moveUP’s AI-driven real-world data (RWD) platform, already clinically validated in multiple European contexts, as the testbed for these models within the French healthcare system.
The goal is to demonstrate that when digital interventions measurably improve outcomes, reduce hospitalizations, and save clinical time, these gains can translate into shared financial benefits. EMANCIPATE applies outcome-based reimbursement where success is measured by health improvement and cost reduction — enabling providers, payers, and technology platforms to benefit collectively from efficiency and quality gains.
Bundled payment models further promote optimization across care episodes, ensuring provider time — one of healthcare’s most constrained resources — is used efficiently. When AI-assisted decision support saves up to 20% in treatment selection time, or automated data capture removes the need for manual entry, these efficiencies can and should be financially recognized.
In partnership with EIT Health, EMANCIPATE builds on shared goals of creating sustainable healthcare innovation ecosystems. EIT Health’s regulatory expertise, clinical networks, and policy engagement support the systemic changes required to scale digital reimbursement frameworks. The French market serves as the proving ground, with technical interoperability ensured through FHIR standards and alignment with the European Health Data Space — enabling future cross-border scalability and demonstrating that digital transformation can be both economically sustainable and deeply human-centered.
Expected impact
Social Impact
Patients benefit from more personalized, proactive, and preventive care. Through digital engagement, predictive analytics, and continuous monitoring, they experience earlier interventions and improved quality of life. Clinicians regain professional satisfaction by focusing on care rather than administration, addressing the burnout crisis and improving workforce sustainability.
Economic Impact
EMANCIPATE contributes to healthcare system sustainability by demonstrating that prevention and efficiency can become financially rewarded. When reduced hospitalizations and improved adherence translate into measurable cost savings, these outcomes can serve as the foundation for outcome-based reimbursement models. The approach creates a blueprint for sustainable financing across Europe, showing that innovation and equity can coexist.
Health Impact
Improved therapy adherence, lower readmission rates, and optimized care pathways lead directly to better patient outcomes. High-quality real-world data generation strengthens Europe’s capacity for health research and policy evaluation, positioning the continent as a leader in value-based digital health.
External Partners
- moveUP, Lead Partner, tech leader, commercialization