#ProtectUrLife for Everyone Everywhere

1 Activity, 5 Cities, 6 Broadcasts, 22 Articles, 1800 Screenings, 500000 Citizens

#ProtectUrLife is an EIT Health-supported initiative focused on preventing unfortunate, life-changing events such as bone fractures and heart attacks impacting autonomy and independence of the health aging population.

The activity is led by Amgen and is also supported by many partners from within the EIT Health network and beyond, e.g., Technical University of Munich , University of Barcelona, the City of Nice and the Alpes Maritimes Health Insurance in France and the International Osteoporosis Foundation as well as many patient organisations (e.g., CholCo, Osteoporose Selbsthilfegruppen Dachverband, Alliance du Coeur, ALFAR, CAMFiC, REUMA Net, Schweizerische Herzstiftung, OsteoSwiss, Azur Sport Sante, Belgische Cardiologische Liga and fhoemo).

The involvement of the French start-up bepatient illustrates how EIT Health and its partners support innovation and growth of SMEs and start-ups unconditionally.

Recently, more than half a million citizens were reached with the first #ProtectUrLife campaign – involving 3% of the entire European population – not an easy feat!

Awareness of and motivation amongst citizens to act on cardio-vascular diseases and osteoporosis risk scores was achieved through:

• Acting under the umbrella of the EIT Health making use out of its network and support
• Screening citizens for CV and bones
• Gathering and generating real-life data and evidence for identifying CV and osteoporosis
• Engagement of EU and local policy
• Involving 12 patient associations, a multi-expert panel from three universities and 1 one scientific board
• Media engagement, a platform for KOLs and patients voices
• Amgen employee engagement on “One Patient” vision

(Pictured: Roman Stampfli, General Manager Amgen Germany (left) and Katharina Ladewig, Managing Director EIT Health Germany (5th from left) and their teams at the Munich event).

The methodology and action points were implemented in five cities simultaneously and coincided with the World Osteoporosis Day on the 20 October 2018. The cities were Munich, Nice, Zurich, Barcelona and Brussels. During the events, more than 1800 citizens were tested for their cardio-vascular diseases and osteoporosis risks, they consulted with doctors about their preliminary results and were educated about the ways to on how to work on preventing the onsets or further progression of these two diseases.

In addition, a sixth event will take place in Rimini, Italy, in the CosmoSenior Exhibition Centre from 30 November until 2 December.