Market Access
Venture Building in Healthcare
Market Access
Venture Building in Healthcare
Market Access is an online course within EIT Health’s Venture Building in Healthcare pathway, designed for researchers, innovators, and aspiring entrepreneurs developing healthcare solutions. It supports you in transforming intellectual property and early-stage projects into products and services ready for market adoption.
Through nine practical units, you will explore market access strategy, regulatory pathways, compliance processes, market analysis, reimbursement, pricing, branding, and positioning. The course provides the tools and knowledge needed to build effective go-to-market strategies and support the successful commercialisation of healthcare innovations.
Applications opening soon, stay tuned!
EIT Label
What you get
MARKET READINESS
Build practical skills to assess markets, navigate regulation, and develop go-to-market strategies.
VENTURE DEVELOPMENT
Strengthen your ability to transform healthcare innovations into market-ready solutions.
FLEXIBILITY
Study at your own pace with an online format designed to fit your schedule.
CERTIFICATION
Upon completion, you will receive an EIT label certificate
What you'll learn
Learning Outcomes
- ✅ Critically review market assessment and go to market strategies from a market mapping, and hurdle-to-entry perspective.
- ✅ Determine the appropriate regulatory pathway for your venture and relevant support structures in those markets
- ✅ Develop compliance documentation and processes for your venture
- ✅ Analyse and size market
- ✅ Contribute to reimbursement and pricing strategy development
- ✅ Develop a brand and brand positioning plan
Curriculum
Eligibility Requirements
The course is designed for students, researchers, innovators, and professionals in the healthcare industry developing MedTech or digital health solutions. Applicants are expected to meet the following requirements before enrolment:
- Hold, or be working towards, a Master’s degree or higher qualification
- Fluent English (reading and listening)
Technology requirement: Computer or tablet with stable internet connection
