Drink Up: How to Create Demand for Healthy Consumption
American First Lady Michelle Obama successfully encouraged citizens to drink more water with the 2013 Drink Up campaign. This course gives learners tools for similar efforts to promote healthy living.
The Education Drink Up course provides the skills needed to promote healthier lifestyles among the general populace. Michelle Obama’s Drink Up campaign used real-world data and commercial marketing practices to drive demand for healthier choices. That effort demonstrated the benefits of a structured multi-stakeholder social marketing strategy, and it involved more than 60 corporations, NGOs, municipalities, federal administrative agencies, retailers and cultural influencers to enact behavioural change.
Building on the Drink Up experience, this programme will develop training for public and private sector actors, providing them with the tools to effectively influence consumer behaviour and improve population health. We aim to eventually scale this training programme, in order to change communication strategies that drive citizens towards healthier choices.
Partners

CLC/InnoStars: UK-Ireland
Partner classification: Education, Research
Partner type: Core Partner
Imperial College London is a world leading, science-based university that develops the next generation of researchers, scientists and academics through collaboration across disciplines, harnessing science and innovation to tackle global challenges.
Imperial College London
Imperial College London, Exhibition Rd, London SW7, UK
Key Activities in Corporate Innovation
Med Tech, ICT
Key Activities in Social Innovation
Healthcare provision
Key Activities in Business Creation
Technology Transfer
Key Activities in Education
Business Schools, Entrepreneurship training, Technical faculties, Medical faculties, Healthcare professional education/training


CLC/InnoStars: Scandinavia
Partner classification: Business, Research
Partner type: Core Partner
RISE Research Institutes of Sweden is a network of research and technology organizations. In global cooperation with academia, enterprise and society, we create value, growth and competitiveness through research excellence and innovation.
RISE Research Institutes of Sweden
RISE Research Institutes of Sweden, Mäster Samuelsgatan 60, 111 21 Stockholm, Sweden
Key Activities in Corporate Innovation
Pharma, Med Tech, ICT, Consumer products, Nutrition
Key Activities in Business Creation
Technology Transfer, Business coaching, Testing & Validation
Key Activities in Education
Entrepreneurship training
